Carmel Bach Festival, Carmel-by-the-Sea, California, 93921     
2016 - March 2023
Director of Marketing, Education and Community Relations
Duties include:

• Preparing and executing communications plan to increase press coverage and audience engagement for the 85-year-old Festival.

• Preparing and executing marketing plan to drive ticket sales. The first year my plan was in effect, sales rose 10%; the second year, 18%. 

• Supervising all box office activities.

• Serving as primary writer for all marketing materials and oversee cohesive messaging for all institutional communications pieces.

• Articulating the artistic vision of the Carmel Bach Festival, provide high-level strategic support, and create new media opportunities for visibility and presentation.

• Overseeing production of the Festival’s program book and ticket brochures, including writing, art direction, copy editing, and serving as the primary liaison to designers and printers.

• Managing and executing content development for the Festival’s social media channels.

• Leading the Young Artists Showcase and Youth Chorale programs in partnership with their directors.

• Developing, promoting, or coordinating education and engagement programs and outreach concerts.

• Managing audience education and engagement activities, the audience concert experience, and supertitles. Developing schedule and personnel of pre-concert talks, and hosting open rehearsals and pre-concert talks.

• Leading the Education-Engagement Advisory Board comprised of local educators. Expand the board to include other community leaders and organize biannual meetings.

• Seeking and managing artistic alliances with other performing arts organizations on the Monterey Peninsula. Cultivate and grow relationships with the music teaching community. Broaden the reach of the Festival by becoming a resource for local music programs

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Northern California Golf Association, Pebble Beach, California, 93953               
2003—2016
Director of Communications and Marketing,
Editor and Publisher NCGA Golf magazine 
Duties include: 

• Supervising a staff of five publishing and editing a profitable quarterly magazine, NCGA Golf, that printed 348 pages a year and has print and digital advertising revenue totaling more than $650,000 

• Procuring advertising and sponsorships for the non-profit association

• Creating content for Association websites and social media accounts. 

• Designing, coding and distributing nearly 300 eblasts per year. Average open rate—30%.

• Serving as director of all public relations efforts in the renovation and reopening of Poppy Hills Golf Course, a $14 million project. Utilized extensive video production skills. 

• Photographing events. Four photographs have served as cover art for other magazines

• Creating and implementing marketing strategy and serving as the brand steward for the Association to ensure favorable brand awareness and reputation.

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Greater Cincinnati Golf Association, Cincinnati, Ohio, 45231                    
2001—2003

• Communications Manager — Duties included writing, taking photographs for and editing the Association magazine, re-designing website and acting as webmaster

Northwest Local Schools, Cincinnati, Ohio, 45239                            
1999—2001

• Orchestra Director — Colerain High School

• Assistant Band Director — Colerain High School, White Oak Middle School

 

Freelance Professional Trumpet Player/Private Teacher, Monterey Peninsula/Ohio      1989—2023

 

Indian Hill Exempted Village Schools, Cincinnati, Ohio, 45243                    
1989—1997     

• High School and Middle School Band and Orchestra Director, Auditorium Coordinator

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Education 

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• Xavier University - Cincinnati, Ohio 45207 - Master of Education, GPA: 3.8 

• University of Cincinnati College-Conservatory of Music Cincinnati, Ohio 45221

       Bachelor of Music Education, GPA: 3.8, Magna Cum Laude 

 

Memberships and Activities 
 

• Professional musician 

• International Trumpet Guild

• American Federation of Musicians, Local 1

• Cincinnati Brass Band

• Board Member - Bach Ensemble St. Thomas, Terrace Park, Ohio